on a competitive bid to host Amazon Upfront, an event requiring exacting brand control and a premium visual language capable of spotlighting upcoming and priority film projects.

Working as a Senior Motion Designer and Motion Team Creative Lead, we developed a scalable motion brand system designed to expand, adapt, and elaborate across screens, environments, and content moments. The kit established a cohesive visual framework that supported rapid iteration while preserving polish, allowing featured titles and narratives to evolve dynamically throughout the event. The result was a refined, production-ready motion language that elevated the presentation, reinforced brand confidence, and met the expectations of a high-visibility entertainment launch.