Through a long-standing partnership with Sparks and a broad network of trusted vendor partners, our role was to bring Salesforce’s event environments to life through production, spatial design, and experiential execution at every level. Salesforce Dreamforce is a city block take over in San Francisco. Moscone Convention center comes to life with thought leaders, interactive spectacle and dozens of touch points featuring our custom built animations.

Known for Disney-level theatrics, Salesforce holds exceptionally high standards for interaction and immersive design. I served as Senior Motion Designer and Associate Creative Director on a half dozen interactive exhibits, leading motion strategy, creative development, and execution. The work translated Salesforce’s expanding software capabilities, network, and customer success stories into engaging, interactive experiences designed to perform at scale and meet the demands of a high-visibility, enterprise audience.